1. One thing that struck me about all the data we collected was, how many people actually recycle because they want to.
2. What surprised me about the results were the number of things people could name that were recyclable.
3. My expectations were met and I was very happy with all the results we got. People knew the reasons why they were recycling and to prove that they knew what items are recyclable. eryone we got to take the test was very helpful, but we still don't really know why people don't recycle.
4. The type of campaign I want to run is the kind that will encourage people to do the right thing which is recycling. I don't want to embarrass people because then they might not respond well to the ad.
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